Startup Education
When creating a startup, there are some steps that you can’t skip. Knowing your problem, your target audience, and market are some of the important topics to cover, but they’re not everything. You can have an amazing startup idea and know exactly what you want, however, if you
Inspiration
The entrepreneurial journey is a road full of speed bumps. As a young entrepreneur, you probably already know that most of your work is to solve problems with creative solutions. In order to be innovative and overcome every single challenge, it’s crucial to keep learning. The good news is
Startup Education
Before you start reading this article, we want to ask you an important question: do you know exactly what a unicorn startup company is? If you don’t know the answer, don’t worry—check out this link! If you already know what unicorn companies are, you’re ready to
Pro Tips
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we also love finding stories in new media, such as in compelling social media posts. Expert salespeople know how stories create
Startup Education
When creating your own startup, you have to know how to pitch your idea. It doesn’t matter how innovative your product/service is or that you have a super cool solution; if you can’t attract people’s attention, you won’t be able to get investors or create
Pro Tips
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money on shotgun-marketing and spending wisely on targeted-advertising. This is why as an entrepreneur or marketer,
Startup Education
Attracting customers is one of the biggest challenges when creating a startup. How can users find my business? How can I reach the right audience? How do I bring the right users to my website? Where can I reach the audience? If you have these questions in mind, you’re
Pro Tips
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product and the value it brings to them, they will not use it. This is why the user experience has to
Startup Education
The startup universe is full of terms that can confuse a newcomer. We’ve already covered the startup unicorn topic, and now we’re on to a new one! Long before turning into billionaires, companies like Uber and Airbnb had their early stages at a startup incubator. As a young
Startup Education
by Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram, YouTube now boast audience sizes in the billions. They’ve also become the most common way brands communicate with, engage and serve customers. However, creating content for social media that actually
Startup Education
Every entrepreneur knows how important is to define and validate a customer persona. However, when it’s time to put it in practice, many startups fail. Validating a customer persona requires time and effort, but it’s the best way to get to know who your ideal consumer is and
Startup Education
Did you know that not having the right team is one of the main reasons why startups fail? Actually, the lack of a strong team is listed in the top three reasons for failure in a startup. Finding the right group of people to work with on an innovative idea