Innovation Academy
Download DeepMinds_Fix_For_Stubborn_AI.mp3 They say every act of creation is first an act of destruction. For a decade, the gospel of entrepreneurship education has been preached from the same playbook: build, measure, learn. But what if the very physics of building and learning have fundamentally changed?
People of EIA
In 2019, we invited Danny Tran to share his experience at the European Innovation Academy. In the interview, our alumni shared how he turned one of the hardest moments in his life into a business opportunity. Five years after joining EIA, the young entrepreneur has a successful business that in
Mentoring
How many books do you read per year? Do you have any number as a goal for 2020? Reading is a secret weapon for successful entrepreneurs. It’s the best way to learn about all relevant topics for developing a business. Finding the right book to read can be tough.
Pro Tips
by Albert Badalyan* The digital space is constantly expanding and changing with time, and this alone makes it very different compared to the offline world. Hence, it’s only logical that the marketing techniques employed by you to attract an audience in the digital space should be unique and creative.
Pro Tips
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we also love finding stories in new media, such as in compelling social media posts. Expert salespeople know how stories create
Pro Tips
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money on shotgun-marketing and spending wisely on targeted-advertising. This is why as an entrepreneur or marketer,
Pro Tips
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product and the value it brings to them, they will not use it. This is why the user experience has to
Pro Tips
by Katy Wilson at Education Unlimited Did you know you can take free online courses from prestigious universities such as Harvard, Stanford and Yale? Once considered a passing fad, it is now apparent that massive open online courses (MOOCs) are here to stay. An increasing number of world-renowned universities
Mentoring
Developing a marketing strategy is one of the most important stages when creating a startup. After all, what’s the point of having a good product/service if you’re not reaching your customers? Investing in marketing is key to attracting consumers, generating sales, and growing your company. Defining a
Inspiration
Gilles De Clerck is a Marketing Mentor at EIA Summer Programs. In 2019, Gilles flew thousands of miles in order to mentor young entrepreneurs working on startup ideas in Italy and Hong Kong. After intense weeks, the Marketing Mentor shared the experience by writing an inspiring story on his LinkedIn