> ## Content Index
> Fetch the complete content index at: https://blog.inacademy.eu/llms.txt
> Use this file to discover other available public pages before exploring further.

# Daimler: It’s not about the best people, it's about the right people
- URL: https://blog.inacademy.eu/daimler-its-not-about-the-best-people-its-about-the-right-people/
- Published: 2018-06-14T06:18:32.000Z
- Updated: 2026-10-02T11:50:43.000Z
- Author: innovationacademy
- Tags: For Businesses, Innovation Academy, Mentoring, #Migrated-1790941373356, #wp, #wp-post, #Import 2026-10-02 11:43

![Dennis Dickmann](https://storage.ghost.io/c/4b/2e/4b2e60fe-b9cf-488a-8edf-a799c911f4cb/content/images/2026/10/dennis_hr.jpg)

**Dennis Dickmann** **Lead Product Manager,** [**LAB 1886 GmbH – Daimler AG**](http://www.lab1886.io/?ref=blog.inacademy.eu)

**Dennis, please write an elevator pitch about yourself and LAB 1886**   
We are the incubator of Daimler AG - creating new business opportunities for Daimler AG. And I’m the Lead Product Manager.

**A large company has to be prepared to change in order to be attractive to the potential new people - how has Daimler managed to do that?**  
We’re transforming from an automotive company to a mobility service provider. Establishing a department like the Lab1886 - with a startup culture and at the same time the power of a global player like Daimler - is one of the numerous innovation initiatives within our company. To sum up: we offer “the best of both worlds”.

**You can’t get anything done without the right people and that goes for startups as well as large companies. How do you find your right people in Daimler?**  
It’s not about the best people but about the right people in the places and positions. And that’s the reason why we appreciate the EIA and are proud to be a partner.

**You will be a Chief Mentor in EIA Portugal 2018\. What is your advice to students who are preparing for the program at the moment - how to make the most out of this experience?**  
Believe in your skills: doubts are a natural part of a process. And it’s not a disadvantage to be a teamplayer.

**What will be the next big thing happening in the automotive industry in the next couple of years?**  
It’s the mix of our CASE strategy: the future of mobility will be Connected, Autonomous, Shared&Services and Electric.

**What do you think startups can learn from large companies?**  
We invented the car in a greenhouse in 1886 and were the 1st startup in the automotive sector. To survive in such a competitive market for more than 130 years you need to constantly adopt and develop yourself as a company.

**Did you know:**

- [Daimler AG](https://www.daimler.com/en/?ref=blog.inacademy.eu) owns Mercedes-Benz, Smart, Car2Go, Mitsubishi Fuso, and other companies
- In 2017 Daimler revenue was 164.3 billion € (more than 200 billion USD)
- Offers internships on all continents
- Dennis Dickmann will give a Keynote in EIA Portugal about **“**How to successfully ramp up an incubator within corporates.”
- EIA Portugal 2018 participants will have a chance to apply for a job in Daimler

🚗 [More about Daimler AG](https://www.daimler.com/en/?ref=blog.inacademy.eu)

🚀 [More about AB1886 GmbH](http://www.lab1886.io/?ref=blog.inacademy.eu)

🇵🇹 [More about EIA Portugal](https://blog.inacademy.eu/content/files/2026/10/portugal-33.html)