University Spotlight
EIA is an in-person study abroad program founded in 2013 to teach students from different academic disciplines and countries how to create and launch startups. Since the beginning, we've had tremendous involvement from universities around the world. Our biggest supporter and partner has been the University of
People of EIA
In 2019, we invited Danny Tran to share his experience at the European Innovation Academy. In the interview, our alumni shared how he turned one of the hardest moments in his life into a business opportunity. Five years after joining EIA, the young entrepreneur has a successful business that in
Pro Tips
by Albert Badalyan* The digital space is constantly expanding and changing with time, and this alone makes it very different compared to the offline world. Hence, it’s only logical that the marketing techniques employed by you to attract an audience in the digital space should be unique and creative.
Pro Tips
by Steve Causey People love hearing and telling stories. Watching movies, TV shows, and reading books have been ways to get our fill of stories for many years. Now, we also love finding stories in new media, such as in compelling social media posts. Expert salespeople know how stories create
Pro Tips
By Kameel Vohra There’s nothing more important than knowing your customers. It’s what makes the difference between a good product and a bad product. It’s the difference between wasting money on shotgun-marketing and spending wisely on targeted-advertising. This is why as an entrepreneur or marketer,
Pro Tips
by Christina Vila Boa Designing a clear and cohesive user experience can be the difference between success and failure. In fact, if a user is unable to understand your product and the value it brings to them, they will not use it. This is why the user experience has to
Startup Education
by Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram, YouTube now boast audience sizes in the billions. They’ve also become the most common way brands communicate with, engage and serve customers. However, creating content for social media that actually
Pro Tips
by Katy Wilson at Education Unlimited Did you know you can take free online courses from prestigious universities such as Harvard, Stanford and Yale? Once considered a passing fad, it is now apparent that massive open online courses (MOOCs) are here to stay. An increasing number of world-renowned universities
Mentoring
Developing a marketing strategy is one of the most important stages when creating a startup. After all, what’s the point of having a good product/service if you’re not reaching your customers? Investing in marketing is key to attracting consumers, generating sales, and growing your company. Defining a
Alumni
Written by Matheus Moura | Business Administration Undergrad Student at University of Porto I remember my first day at the European Innovation Academy. It was a lovely Sunday, and I spent it going over ideas that would serve as the foundation of my startup. I had no idea what was yet
University Spotlight
Article by Ella Jensen | SCET UC Berkeley blog Over the summer, Berkeley students attended the European Innovation Academy (EIA) in Cascais, Portugal for an intensive, fast-paced learning experience, where they learned from venture capitalists, serial entrepreneurs, executives from Silicon Valley companies, and experts from across the globe. For one
Inspiration
Written by Moniek Tiel Groenestege, from Business Models Inc. Have you ever been asked by a company what your ‘job-to-be-done’ is, why you ‘hire’ their products and what your opinion is? Nope, right? We thought so. “Where is value created?” for us the most important question, and